Monday, 13 December 2010

New short movie for Dior: luxury fashion gets compassionate?

During the last two years luxury fashion brands like to create touching short movies aiming to strengthen the brands giving them emotional human aspect. That trend in the communication of luxury fashion brands is maybe related to their ambitions to conquer bigger market going a bit more mass market and leaving behind the glamorous image turned once only around rich and famous but still saving the magic and the dream behind the brand.

Is that assumption true?

Let's search for an answer in the latest short movie released on-line for Dior:


Better world in motion | Desenvolvido por EMPORIUM DIGITAL