Interractive, shoppable, danced - Mine

"Mine" is a short movie by Nowness presenting  a spring/summer fashion selection in a beautiful interrractive way. The filmmakers from Tell No One worked together with the dancers from London's Sadler's Wells Theater to create this short meeting between moviemaking, fashion and dance. Nice tech-perks are included, such as motion touch and shopping options.



The full interractive version is on nowness.com.

Dance Dictionary by Puma

Dance is a language. Sometimes better than words. I keep saying it. And now this message comes to life in very creative way by Puma Fragrances. To celebrate their new product line, they created the Dance Dictionary:



Great interactive campaign inviting you to translate your messages into dance moves by using the Dance Dictionary. Of course, than you can transmit your message to the world via social media.

Ok, enough said, time to get lost in translation...
Try it out on www.pumadancedictionary.com.

Here comes 'Anarchy', a graphic novel by Axe

Here is the first post for 2012. While some people are waiting for the end of the world as we know it, Axe, accidentally or not, is launching a new campaign on 10th of January. It's called Axe Anarchy, a graphic novel. Actually it's a crowdsourced comic book - an idea I really like.



Looks promising but let's wait and see what plot will come up with the Axe fans...

Disney Magic in NYC, brought by Mickey

Disney is the ultimate expert in creating Magic. Here's one more example - the augmented reality experience on Times Square, NYC.



With Mickey Mouse and co this year's winter holidays mood is already set. Thanks, #DisneyMemories.

Dip Desperado: an epic story by Doritos

The new Doritos ad in UK looks more like a short movie than like an ad and people love it.

Check out the story of Esteban Ortega told in 2 minutes:



You liked it and wanna try if you have Esteban's skills? Try the Facebook game following the link here (it didn't work out for me being outside UK but it should, so you can still give it a try wherever you are but be prepared to get an Error screen as well).

The game is available also as an app for iphone and android mobiles.

Le club Perrier - the more people who watch, the hotter the party

The French water brand Perrier started a new type of interactivity campaign with a video on YouTube, uploaded a week ago.

The idea is simple and brilliant at the same time: the more people watch the video, the more parts of it are being unlocked.

After a week, at the moment I checked it out, it had 1 011 396 views, 3 levels had been unlocked and still 3 more to go. Looks like very good approach to go viral.





















The only weak point here is the story told in the video - sexy, sweating, hot nightlife and water? Being sexy is an old trick that always works in advertising but this time the audience seems to be a bit negative (check out the comments on Perrier's YouTube channel), and some people didn't even realize that's water! (Here my favorite quote: "Its water! lol i thought this was beer haha disapointed, but this still looks chillin =P")

Now, check it out by yourself, and share it if you want to help unlocking the final part of the video: Perrier YouTube channel