The last parkour video for RedBull (Turkey) is everything that makes a piece of branded content amazing: the master performance of Ryan Doyle, his philosophy of parkour as art expression, the great cinematographic work and the cultural context of Mardin, Turkey.
All that makes the video absolutely beautiful and, last but not least, makes me smile surprised and say "wow" when pigeons do back-flips with Ryan!
Friday, 26 August 2011
Thursday, 4 August 2011
Gulp. Nokia returns, with the world's largest stop motion animation
Just when everybody were thinking (not without a reason) that Nokia is dramatically left behind its competitors, we see Gulp. The world's largest stop-motion animation (confirmed by Guinness records) and it's done with the Nokia N8 camera.
After I saw it, I can't think about anything but positive comments:
using the stop-motion animation art form to promote the phone camera features - nice;
breaking a Guinness record with it - even nicer;
plus, it's summer time, everybody think about sand and sea so watching the animation definitely makes us smile - here's a nice seasonal effect.
And finally, my personal association about the fisherman character - reminds me of the adventures of Pinocchio and Geppetto in the whale. Nice!
So, obviously Nokia is coming back and they chose the right partners for their communication (Gulp is a short film created by Sumo Science and Aardman).
After I saw it, I can't think about anything but positive comments:
using the stop-motion animation art form to promote the phone camera features - nice;
breaking a Guinness record with it - even nicer;
plus, it's summer time, everybody think about sand and sea so watching the animation definitely makes us smile - here's a nice seasonal effect.
And finally, my personal association about the fisherman character - reminds me of the adventures of Pinocchio and Geppetto in the whale. Nice!
So, obviously Nokia is coming back and they chose the right partners for their communication (Gulp is a short film created by Sumo Science and Aardman).
Thursday, 28 July 2011
Video Dance Messenger! That's how Google finally made me install Chrome
Google's browser is out there for a lot of time already but I never got a reason to install it, plus I always found their campaigns a bit agressive, forcing you to install the browser "for better experince". So, I decided 'I'm not installing another browser unless you give me a damn good reason!'
Well, the one I saw today made me finally go for Chrome just to try the Video Dance Messenger, especially when it turns out to be a collaboration of Google and Ok Go with Pilobolus (I have a soft spot for this dance company and I'm following their projects for years).
As a result, here's my personal Video Dance Message: http://www.allisnotlo.st/videoend_en.html?mid=mxSpEfhwHUz
Friday, 22 July 2011
'What is Juke?' or the importance of naming
How and why companies are choosing the names of their products might be an important issue especially when a single name provokes controversial associations.
Here an example. Tell me, what's Juke?
Answer 1: Pff, it's the new Nissan model, of course! The car is awesome, look:
Answer 2: It's a phone by Samsung. I was using it a couple of years ago, nice one. Here it is:
Well, I'm confused. Why would Nissan choose a name for their new car that was associated with a phone just a couple of years ago? Is it on purpose (if yes, why?) or it's just a coincidence as someone didn't do enough research during the naming process? Too many questions, still looking for the answers.
Here an example. Tell me, what's Juke?
Answer 1: Pff, it's the new Nissan model, of course! The car is awesome, look:
Answer 2: It's a phone by Samsung. I was using it a couple of years ago, nice one. Here it is:
Well, I'm confused. Why would Nissan choose a name for their new car that was associated with a phone just a couple of years ago? Is it on purpose (if yes, why?) or it's just a coincidence as someone didn't do enough research during the naming process? Too many questions, still looking for the answers.
Thursday, 14 July 2011
Morris Lessmore - the game changing app
I never thought that an app would make me wanna buy the new iPad just so that I can install the application itself. But it happened.
Here's a teaser video for one of the latest apps you can find for your iPad on the AppStore. It's absolutely stunning both in terms of visualization and technical innovation.
Great work by Moonbot Studios.
Here's a teaser video for one of the latest apps you can find for your iPad on the AppStore. It's absolutely stunning both in terms of visualization and technical innovation.
The Fantastic Flying Books of Mr. Morris Lessmore iPad App Trailer from Moonbot Studios on Vimeo.
Great work by Moonbot Studios.
Monday, 11 July 2011
Dip Desperado: an epic story by Doritos
The new Doritos ad in UK looks more like a short movie than like an ad and people love it.
Check out the story of Esteban Ortega told in 2 minutes:
You liked it and wanna try if you have Esteban's skills? Try the Facebook game following the link here (it didn't work out for me being outside UK but it should, so you can still give it a try wherever you are but be prepared to get an Error screen as well).
The game is available also as an app for iphone and android mobiles.
Check out the story of Esteban Ortega told in 2 minutes:
You liked it and wanna try if you have Esteban's skills? Try the Facebook game following the link here (it didn't work out for me being outside UK but it should, so you can still give it a try wherever you are but be prepared to get an Error screen as well).
The game is available also as an app for iphone and android mobiles.
Monday, 27 June 2011
with Red Bull Beat It, the streets of Paris belong to you (dancers)
The first edition of the Red Bull dance battle 'Beat it' was few days ago, on 21st of June, in Paris.
The concept: 12 of the best street dancers from different styles in France, 3 key places around the city, the crowd voting their favorites.
Check out the video showing the atmosphere around the event:
As the organizers claimed, with Beat it, the streets belong to you (dancers)!
The concept: 12 of the best street dancers from different styles in France, 3 key places around the city, the crowd voting their favorites.
Check out the video showing the atmosphere around the event:
As the organizers claimed, with Beat it, the streets belong to you (dancers)!
Monday, 20 June 2011
Unleash your fingers, with Samsung Galaxy S2
The creative solution of the commercial for Samsung Galaxy S2 phone turns around a dancer with fast fingers and geometry - I just can't skip sharing it:
The video is already viral for dancers and choreographers. I'm not sure they care about the product but I'm positive that it will be their inspiration for the next work-out in the dance hall. And who knows, the Galaxy S2 might be their next choice also in the phone store, just because they have fast and supple fingers!
The video is already viral for dancers and choreographers. I'm not sure they care about the product but I'm positive that it will be their inspiration for the next work-out in the dance hall. And who knows, the Galaxy S2 might be their next choice also in the phone store, just because they have fast and supple fingers!
Friday, 10 June 2011
Mercedes-Benz shows the new M-class in a witty short movie
Mercedes-Benz's communication is becoming more interesting lately. Here's the latest short movie promoting the new M-class:
The lesson: never use the same packaging for all the presents... or start saving money to face the challenge with a M-class.
The lesson: never use the same packaging for all the presents... or start saving money to face the challenge with a M-class.
Le club Perrier - the more people who watch, the hotter the party
The French water brand Perrier started a new type of interactivity campaign with a video on YouTube, uploaded a week ago.
The idea is simple and brilliant at the same time: the more people watch the video, the more parts of it are being unlocked.
After a week, at the moment I checked it out, it had 1 011 396 views, 3 levels had been unlocked and still 3 more to go. Looks like very good approach to go viral.
The only weak point here is the story told in the video - sexy, sweating, hot nightlife and water? Being sexy is an old trick that always works in advertising but this time the audience seems to be a bit negative (check out the comments on Perrier's YouTube channel), and some people didn't even realize that's water! (Here my favorite quote: "Its water! lol i thought this was beer haha disapointed, but this still looks chillin =P")
Now, check it out by yourself, and share it if you want to help unlocking the final part of the video: Perrier YouTube channel
The idea is simple and brilliant at the same time: the more people watch the video, the more parts of it are being unlocked.
After a week, at the moment I checked it out, it had 1 011 396 views, 3 levels had been unlocked and still 3 more to go. Looks like very good approach to go viral.
The only weak point here is the story told in the video - sexy, sweating, hot nightlife and water? Being sexy is an old trick that always works in advertising but this time the audience seems to be a bit negative (check out the comments on Perrier's YouTube channel), and some people didn't even realize that's water! (Here my favorite quote: "Its water! lol i thought this was beer haha disapointed, but this still looks chillin =P")
Now, check it out by yourself, and share it if you want to help unlocking the final part of the video: Perrier YouTube channel
Thursday, 26 May 2011
Dirt Devil or what happens if you use tons of creativity in advertising a vacuum cleaner
Who says that a vacuum cleaner is not exciting product? Here how this one made the difference:
Dirt Devil-The Exorcist from MrPrice2U on Vimeo.
Thursday, 19 May 2011
The new movie by Karl Lagerfeld: does this tale really feel like chanel?
A week ago appeared a short movie by Karl Lagerfeld that promotes the Chanel Cruise collection 2012.
As much as I admire and respect the artistic genius of Mr. Lagerfeld, I really don't have the Chanel feeling when watching this movie... Bored hysterical and perverted rich ladies that are so lonely and miserable - is that the Chanel world? Even with all the beauty and the fairytale, I am not convinced. It's just not my idea of this brand but, of course, I might be wrong.
Here's the movie, watch it and if you love it and think it represents what Chanel is about, let me know or even try to make me like it as well.
As much as I admire and respect the artistic genius of Mr. Lagerfeld, I really don't have the Chanel feeling when watching this movie... Bored hysterical and perverted rich ladies that are so lonely and miserable - is that the Chanel world? Even with all the beauty and the fairytale, I am not convinced. It's just not my idea of this brand but, of course, I might be wrong.
Here's the movie, watch it and if you love it and think it represents what Chanel is about, let me know or even try to make me like it as well.
The Tale Of A Fairy - FULL VERSION HD - English Version from germaine dulac on Vimeo.
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