Video Dance Messenger! That's how Google finally made me install Chrome

Google's browser is out there for a lot of time already but I never got a reason to install it, plus I always found their campaigns a bit agressive, forcing you to install the browser "for better experince". So, I decided 'I'm not installing another browser unless you give me a damn good reason!'

Well, the one I saw today made me finally go for Chrome just to try the Video Dance Messenger, especially when it turns out to be a collaboration of Google and Ok Go with Pilobolus (I have a soft spot for this dance company and I'm following their projects for years).

As a result, here's my personal Video Dance Message: http://www.allisnotlo.st/videoend_en.html?mid=mxSpEfhwHUz

'What is Juke?' or the importance of naming

How and why companies are choosing the names of their products might be an important issue especially when a single name provokes controversial associations.

Here an example. Tell me, what's Juke?

Answer 1: Pff, it's the new Nissan model, of course! The car is awesome, look:



Answer 2: It's a phone by Samsung. I was using it a couple of years ago, nice one. Here it is:



Well, I'm confused. Why would Nissan choose a name for their new car that was associated with a phone just a couple of years ago? Is it on purpose (if yes, why?) or it's just a coincidence as someone didn't do enough research during the naming process? Too many questions, still looking for the answers.

Morris Lessmore - the game changing app

I never thought that an app would make me wanna buy the new iPad just so that I can install the application itself. But it happened.

Here's a teaser video for one of the latest apps you can find for your iPad on the AppStore. It's absolutely stunning both in terms of visualization and technical innovation.

The Fantastic Flying Books of Mr. Morris Lessmore iPad App Trailer from Moonbot Studios on Vimeo.

Great work by Moonbot Studios.

Dip Desperado: an epic story by Doritos

The new Doritos ad in UK looks more like a short movie than like an ad and people love it.

Check out the story of Esteban Ortega told in 2 minutes:



You liked it and wanna try if you have Esteban's skills? Try the Facebook game following the link here (it didn't work out for me being outside UK but it should, so you can still give it a try wherever you are but be prepared to get an Error screen as well).

The game is available also as an app for iphone and android mobiles.

with Red Bull Beat It, the streets of Paris belong to you (dancers)

The first edition of the Red Bull dance battle 'Beat it' was few days ago, on 21st of June, in Paris.
The concept: 12 of the best street dancers from different styles in France, 3 key places around the city, the crowd voting their favorites.

Check out the video showing the atmosphere around the event:



As the organizers claimed, with Beat it, the streets belong to you (dancers)!

Unleash your fingers, with Samsung Galaxy S2

The creative solution of the commercial for Samsung Galaxy S2 phone turns around a dancer with fast fingers and geometry - I just can't skip sharing it:



The video is already viral for dancers and choreographers. I'm not sure they care about the product but I'm positive that it will be their inspiration for the next work-out in the dance hall. And who knows, the Galaxy S2 might be their next choice also in the phone store, just because they have fast and supple fingers!

Mercedes-Benz shows the new M-class in a witty short movie

Mercedes-Benz's communication is becoming more interesting lately. Here's the latest short movie promoting the new M-class:



The lesson: never use the same packaging for all the presents... or start saving money to face the challenge with a M-class.

Le club Perrier - the more people who watch, the hotter the party

The French water brand Perrier started a new type of interactivity campaign with a video on YouTube, uploaded a week ago.

The idea is simple and brilliant at the same time: the more people watch the video, the more parts of it are being unlocked.

After a week, at the moment I checked it out, it had 1 011 396 views, 3 levels had been unlocked and still 3 more to go. Looks like very good approach to go viral.





















The only weak point here is the story told in the video - sexy, sweating, hot nightlife and water? Being sexy is an old trick that always works in advertising but this time the audience seems to be a bit negative (check out the comments on Perrier's YouTube channel), and some people didn't even realize that's water! (Here my favorite quote: "Its water! lol i thought this was beer haha disapointed, but this still looks chillin =P")

Now, check it out by yourself, and share it if you want to help unlocking the final part of the video: Perrier YouTube channel

Dirt Devil or what happens if you use tons of creativity in advertising a vacuum cleaner

Who says that a vacuum cleaner is not exciting product? Here how this one made the difference:

Dirt Devil-The Exorcist from MrPrice2U on Vimeo.

The new movie by Karl Lagerfeld: does this tale really feel like chanel?

A week ago appeared a short movie by Karl Lagerfeld that promotes the Chanel Cruise collection 2012.

As much as I admire and respect the artistic genius of Mr. Lagerfeld, I really don't have the Chanel feeling when watching this movie... Bored hysterical and perverted rich ladies that are so lonely and miserable - is that the Chanel world? Even with all the beauty and the fairytale, I am not convinced. It's just not my idea of this brand but, of course, I might be wrong.

Here's the movie, watch it and if you love it and think it represents what Chanel is about, let me know or even try to make me like it as well.

The Tale Of A Fairy - FULL VERSION HD - English Version from germaine dulac on Vimeo.

Converse/the canvas experiment reminds us of the good old All star sneakers

The Canvas Experiment is what Converse came up with to remind us about the brand and to face the recent activity of the big players Nike and Adidas.
What is the Canvas Experiment about: 480 Converse Chuck Taylor All Star: 4 meters high, 5 meters wide, 400kg of canvas, rubber, and wire - a huge screen in the Converse stores in Paris and Berlin... here are the experiments till now:

Google celebrates Marta Graham's birthday

Today the Google icon is dancing. The reason is the 117th birthday of the legendary Martha Graham - the one that revolutionized the world of dance.

Here's the Google animation - you can enjoy it on YouTube not only today: