The music box, by Daniel Cloud Campos

It's time to go back to the genius art called dance in its pure manifestation - no commercial purpose, no brand or advertising campaign behind it.

Here is a short movie by one of the best dancers worldwide nowadays - Daniel Cloud Campos. But be careful, "only those who listen can hear"... Check it out by yourself:

The PRADA Dance

Prada is a fashion brand with very distinctive artsy personality. That's also shown in their communication.

The Spring/Summer 2011 campaign is a great example how this brand keeps its consistent image. Just imagine Prada was a dance - it would look like that:

The Samsonite acrobat commercial - made in Italy

Some days ago I visited an Italian advertising agency named "Hi! Comunicazione"... As I didn't hear the name before I did a small research on their work and found something I liked - the Samsonite Cosmolite commercial:



To be honest, Italian agencies are not on the top of my list with Favorites, but this case made me consider the potential of every creative team, no matter where are they from or how big are they.