Sunday, 31 January 2010

Think Global, Act Local - How to communicate global brands locally

Communicating global brands in different cultural contexts is a real challenge. There are numerous global brands, however, that are doing it just perfect.
Now let's see some commercial spots in which are used music, body motion and dance like a communication system to make intercultural connections for different brands:

One of my favorites - Snikers/Don't Stop spot (Dubai)
Successful spot based on the KungFu Panda movie - MacDonalds for Beijing Olympics
One of the MTV local commercials - MTV Arabia

For more, search for videos in the right column YouTube search engine in this blog.

Friday, 8 January 2010

Fashion designer improvisation with Dance

In the end of 2009, Hedi Slimane, a fashion designer, made his Improvisation 1 - a short black and white video with the classic balletist from Danish Royal Ballet Oscar Nilsson.

The result: outstanding style, beautiful vision and mix of classical ballet and improvisation under the drums rhythm of a mysterious dancer with bear head... Don't forget that it's winter time - even the snow is falling over Oscar while he is dancing... This is one more example of how design and dance can work together to cross the know limits of creativity.
Enjoy the original video here!

Better world in motion | Desenvolvido por EMPORIUM DIGITAL