Sunday, 31 January 2010

Think Global, Act Local - How to communicate global brands locally

Communicating global brands in different cultural contexts is a real challenge. There are numerous global brands, however, that are doing it just perfect.
Now let's see some commercial spots in which are used music, body motion and dance like a communication system to make intercultural connections for different brands:

One of my favorites - Snikers/Don't Stop spot (Dubai)
Successful spot based on the KungFu Panda movie - MacDonalds for Beijing Olympics
One of the MTV local commercials - MTV Arabia

For more, search for videos in the right column YouTube search engine in this blog.

Better world in motion | Desenvolvido por EMPORIUM DIGITAL