Communicating global brands in different cultural contexts is a real challenge. There are numerous global brands, however, that are doing it just perfect.Now let's see some commercial spots in which are used music, body motion and dance like a communication system to make intercultural connections for different brands:
One of my favorites - Snikers/Don't Stop spot (Dubai)
Successful spot based on the KungFu Panda movie - MacDonalds for Beijing Olympics
One of the MTV local commercials - MTV Arabia
For more, search for videos in the right column YouTube search engine in this blog.
