Friday, 26 August 2011

The Art of Parkour and the mastery of RedBull in branded content

The last parkour video for RedBull (Turkey) is everything that makes a piece of branded content amazing: the master performance of Ryan Doyle, his philosophy of parkour as art expression, the great cinematographic work and the cultural context of Mardin, Turkey.

All that makes the video absolutely beautiful and, last but not least, makes me smile surprised and say "wow" when pigeons do back-flips with Ryan!

Thursday, 4 August 2011

Gulp. Nokia returns, with the world's largest stop motion animation

Just when everybody were thinking (not without a reason) that Nokia is dramatically left behind its competitors, we see Gulp. The world's largest stop-motion animation (confirmed by Guinness records) and it's done with the Nokia N8 camera.

After I saw it, I can't think about anything but positive comments:
using the stop-motion animation art form to promote the phone camera features - nice;
breaking a Guinness record with it - even nicer;
plus, it's summer time, everybody think about sand and sea so watching the animation definitely makes us smile - here's a nice seasonal effect.

And finally, my personal association about the fisherman character - reminds me of the adventures of Pinocchio and Geppetto in the whale. Nice!

So, obviously Nokia is coming back and they chose the right partners for their communication (Gulp is a short film created by Sumo Science and Aardman).

Better world in motion | Desenvolvido por EMPORIUM DIGITAL