Thursday, 15 May 2014

Free People presents: Worst Dance Ad of the Year

Free People presents: an ad which really upsets dancers by using a very non-professional dancer to promote a dancewear collection. The atrociously poor dance skills combined with almost 2-minute testimonial talk which was supposed to be of a professional ballerina triggered tons of critical comments under the original video on YouTube:

The good news for Free People is that the dance advertising disaster is on its way to become notoriously viral. It was even covered by AdWeek with this article. Great lesson on how Not to make dance ads.

Better world in motion | Desenvolvido por EMPORIUM DIGITAL