Sunday, 20 May 2012

A Dior bag on a trip in Tokyo or the fascination of mixing cultures

That's the japanese journey of a Lady Dior bag (well, together with Garance Doré). I have to share that what happened to the poor little bag on the way schocked me a bit but in the end it's not the core of the story.

What I find important here is the act of intercultural interaction. A phenomenon that turned almost into a 'must' for the good old european brands in pursuit of thriving markets.

So, here's how Dior does it:

Actually, I pretty much like the result. But most of all, I like the process that's been developed.

Tuesday, 15 May 2012

To people who love dance... the world's first dance lifestyle channel on YouTube

That's the promo video of DS2DIO, the world's first dance lifestyle channel, as claimed.

Yes, indeed, YouTube is the ultimate medium for dance related content. The proof: more than 45 000 views for less than 24 hours.


Better world in motion | Desenvolvido por EMPORIUM DIGITAL