A Dior bag on a trip in Tokyo or the fascination of mixing cultures

That's the japanese journey of a Lady Dior bag (well, together with Garance Doré). I have to share that what happened to the poor little bag on the way schocked me a bit but in the end it's not the core of the story.

What I find important here is the act of intercultural interaction. A phenomenon that turned almost into a 'must' for the good old european brands in pursuit of thriving markets.

So, here's how Dior does it:


Actually, I pretty much like the result. But most of all, I like the process that's been developed.