A-Z to Dance with Diesel JoggJeans

A-Z to Dance is a short film that goes through the alphabet by means of dance moves - a dance style or a dance move stands for every single letter. Diesel had chosen to collaborate with i-D to promote their new Jogg Jeans. A combination of Denim and Jersey, this "hybrid denim" as called by the brand, seems versatile enough to be comfortable for every dance move, from A to Z. The message looks pretty believable throughout this movie with awesome cast:



It obviously had earned the "viral video" status, with more than 2 million views in less than 6 months.

In addition, on the dedicated site here you can find a compilation of videos uploaded by users.

Very pleasant campaign overall, in my opinion. Besides the fact that it slightly reminds me of Puma's Dance Dictionary previously mentioned in this blog post.

Classical vs. Pop. B-Classic presents The Classical Comeback #CallForEntries

B-Classic, an innovative Belgium classic music festival, has a new project with the ambition to give classical music the same popularity as pop and rock music have nowadays. For that purpose a video was created: classic music by Dvorak with his Symphony No. 9 and a performance by Korean dance group called Waveya:



Ain't it foolish? Or simply brilliant?

The ones who like the concept of classic music piece presented with pop music means, don't waste time but check out how to participate and present your entries for the Classical Comeback project.

Virgin America Safety Dance

Do you ever watch the safety instructions while the plane is preparing for take off? Come on, be honest, it's no. Well, this one will make you do so.
The Virgin produced Virgin America Safety Video is a bit long but if these 5 minutes were what happens every time before Virgin America flight, I would want a seat in the first rows.



Special thanks to my dancing friend Victoria for showing me this.

The Saint Laurent Ballerina shoe collection Dance Video

YSL didn't take my breath away with stunning video content. Till now. Their official YouTube channel, started about an year ago, made out of the Saint Laurent brand a late follower rather than an active figure compared to the efforts of other big names in fashion in that field of communication. But with the latest piece of content Saint Laurent, with Hedi Slimane at the head, is on the right track.



Slimane's first film for Saint Laurent presents the designer's new Ballerina shoe collection in the most appropriate way - with ballet-like dance. Good concept with lots of contextual messages - the timeless black-and-white, the leather and flannel shirt reminiscent the YSL fall-winter 2013 collection, the soundtrack. It would be close to perfect if it wasn't for the doubtful ballet dance skills of starring Lida Fox. Although her performance may make her look a good dancer amongst models, I wish I saw a real ballerina at her place, one who would make this performance less... dull.

To people who love dance... the world's first dance lifestyle channel on YouTube

That's the promo video of DS2DIO, the world's first dance lifestyle channel, as claimed.




Yes, indeed, YouTube is the ultimate medium for dance related content. The proof: more than 45 000 views for less than 24 hours.

How brands use YouTube channels a.k.a. content is still king

Recently I've been discussing with some young and smart entrepreneurs the usage of YouTube channels for brands, and more specifically, how to make that channel work for them.
In my humble opinion there is only one thing that matters and it's called Content. Yes, content is still king. So what you can do is to try your best and produce the best content possible, according to what 'best' means to your brand and your audience.

Here an example that is related to my favorite type of content (which obviously, going through the content of this blog, is related to dance and art projects). That's the latest video by Louis Vuitton:



If that's the type of content you find good as well, check out the Louis Vuitton channel.

Pirelli celebrates a successful F1 season with Dance Attack in Milan

Here's a very well executed Dance based piece of content by Pirelli, dedicated to the successful season of the Pzero tires in Formula 1:



Putting together the nice look over Milan's city center, the attractive dance performance (considering also the successful choice of costumes), and the music background choice I wouldn't be surprised if that  becomes the next example of Viral video on YouTube.

Special thanks to Cata and her cool and always up-to-date  cooladsniceart blog (my source of information for this post).

Le club Perrier - the more people who watch, the hotter the party

The French water brand Perrier started a new type of interactivity campaign with a video on YouTube, uploaded a week ago.

The idea is simple and brilliant at the same time: the more people watch the video, the more parts of it are being unlocked.

After a week, at the moment I checked it out, it had 1 011 396 views, 3 levels had been unlocked and still 3 more to go. Looks like very good approach to go viral.





















The only weak point here is the story told in the video - sexy, sweating, hot nightlife and water? Being sexy is an old trick that always works in advertising but this time the audience seems to be a bit negative (check out the comments on Perrier's YouTube channel), and some people didn't even realize that's water! (Here my favorite quote: "Its water! lol i thought this was beer haha disapointed, but this still looks chillin =P")

Now, check it out by yourself, and share it if you want to help unlocking the final part of the video: Perrier YouTube channel