How brands use YouTube channels a.k.a. content is still king

Recently I've been discussing with some young and smart entrepreneurs the usage of YouTube channels for brands, and more specifically, how to make that channel work for them.
In my humble opinion there is only one thing that matters and it's called Content. Yes, content is still king. So what you can do is to try your best and produce the best content possible, according to what 'best' means to your brand and your audience.

Here an example that is related to my favorite type of content (which obviously, going through the content of this blog, is related to dance and art projects). That's the latest video by Louis Vuitton:



If that's the type of content you find good as well, check out the Louis Vuitton channel.