Their Valentine's day initiative is called Cupcake Art - a project in collaboration with artists.
In brief, the designs are printed on waffles paper (yes, you can eat it) and put on six cupcakes. That's how you get your festive box of 6 originally designed cupcakes, and with a post card inside (this one is not eatable so your love note lasts).
Isn't that the sweetest idea for a Valentine's gift?
