Wednesday, 29 August 2012

Real people in luxury fashion, really? Lanvin winter campaign 2012

In July I read several blog posts and articles showcasing Lanvin's 'real people' ad campaign fall/winter 2012. I didn't post about it immediately because I decided to wait for the propised 'behind the scenes' video which is now available at the Lanvin YouTube channel.

So, are the 'real people' of Lanvin actually... real? As much as I like the idea of finding a place for luxury fashion on the street, well, it still doesn't look realistic to me. However, since the first shots from the campaign were released in July, I really liked the cast, especially the 82-year old dancer Jacquie "Tajah" Murdock (in the end I have a soft spot for almost anything related to dance). Absolutely stunning lady, indeed. A real jem in the surreal 'real people' Lanvin world.

Thursday, 2 August 2012

Old techniques and new usages. Shwood eyewear Lookbook 2012.

It's been awhile, but I finally found something I consider worth posting.

That's a video presenting the premium line of Shwood wooden sunglasses (I'm also in love with their business idea - wooden sunglasses, handmade).

Here's Shwood eyewear lookbook 2012. For this video the creators used a technique called stereoscopy, invented back in 1838. And I find the result of its usage in 2012 just beautiful:

Shwood Select 2012 Lookbook from Shwood Eyewear on Vimeo.

Thumb up for the Oregon based company and for creativity in all its manifestations.

Thanks to my friend Bas for showing me his new pair of Shwood, which made me take a look at the brand.

Better world in motion | Desenvolvido por EMPORIUM DIGITAL