Thursday, 11 July 2013

Strenght in motion: ballerina Tamara Rojo for Lexus

It's been a while since an automotive brand has done a good piece of content using dance as a language of expression. And now here is one, which impressed me. The new Lexus IS commercial is featuring Tamara Rojo:

She is not just great ballerina but she has that distinctive spirit of both intelligence and strenght which transforms a dancer into an amazing dancer. Plus, she uses the perfect words to explain her philosophy of dance as a communication system:

Very sophisticated choice for Lexus IS 2013, I would say.

Better world in motion | Desenvolvido por EMPORIUM DIGITAL