It's been a while since an automotive brand has done a good piece of content using dance as a language of expression. And now here is one, which impressed me. The new Lexus IS commercial is featuring Tamara Rojo:
She is not just great ballerina but she has that distinctive spirit of both intelligence and strenght which transforms a dancer into an amazing dancer. Plus, she uses the perfect words to explain her philosophy of dance as a communication system:
Very sophisticated choice for Lexus IS 2013, I would say.
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Our world is a stage and the ones who perform the most are brands and products!
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About me
- Rositsa Paunova
- Master in Brand management and advertising communication, idealist and explorer searching the meaning and believing in the evolution of the world and human nature. Interested in branding, advertising, marketing, PR, management, design, dance, art, psychology and anything meaningful! Founder of Rosey's mark (www.roseysmark.com).
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