Monday, 16 September 2013

The Saint Laurent Ballerina shoe collection Dance Video

YSL didn't take my breath away with stunning video content. Till now. Their official YouTube channel, started about an year ago, made out of the Saint Laurent brand a late follower rather than an active figure compared to the efforts of other big names in fashion in that field of communication. But with the latest piece of content Saint Laurent, with Hedi Slimane at the head, is on the right track.

Slimane's first film for Saint Laurent presents the designer's new Ballerina shoe collection in the most appropriate way - with ballet-like dance. Good concept with lots of contextual messages - the timeless black-and-white, the leather and flannel shirt reminiscent the YSL fall-winter 2013 collection, the soundtrack. It would be close to perfect if it wasn't for the doubtful ballet dance skills of starring Lida Fox. Although her performance may make her look a good dancer amongst models, I wish I saw a real ballerina at her place, one who would make this performance less... dull.

Better world in motion | Desenvolvido por EMPORIUM DIGITAL