The charm of 'behind the scenes' videos and how Chanel uses it

I've always liked the 'behind the scenes' videos as a supporting system to a campaign, especially when well done.

Here two of the latest examples by Chanel, a brand I find perfected in communication as much as perfected in fashion.

Here comes 'Anarchy', a graphic novel by Axe

Here is the first post for 2012. While some people are waiting for the end of the world as we know it, Axe, accidentally or not, is launching a new campaign on 10th of January. It's called Axe Anarchy, a graphic novel. Actually it's a crowdsourced comic book - an idea I really like.



Looks promising but let's wait and see what plot will come up with the Axe fans...