When speaking of 'viral' in advertising, there are some themes that are automatically considered potential success, such as babies and dancing. So here an example from India, a local interpretation on the 'Take a break' Kit Kat campaign:
The ad is perceived as funny, cute and viral. Well, to me doesn't look like so, but hey, if Indian audience likes it, than it's good. Although, these babies scare me a bit, they are moving in a weird way.
Tuesday, 19 February 2013
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