A-Z to Dance is a short film that goes through the alphabet by means of dance moves - a dance style or a dance move stands for every single letter. Diesel had chosen to collaborate with i-D to promote their new Jogg Jeans. A combination of Denim and Jersey, this "hybrid denim" as called by the brand, seems versatile enough to be comfortable for every dance move, from A to Z. The message looks pretty believable throughout this movie with awesome cast:
It obviously had earned the "viral video" status, with more than 2 million views in less than 6 months.
In addition, on the dedicated site
here you can find a compilation of videos uploaded by users.
Very pleasant campaign overall, in my opinion. Besides the fact that it slightly reminds me of Puma's Dance Dictionary previously mentioned in
this blog post.
