Pilobolus represents the idea of A World in Motion par excellence. With its 3 divisions - Pilobolus Dance Theater, Pilobolus Institute and Pilobolus Creative Services - it is a multi-functional organization. It creates worldwide known dance concerts, studying dance programs and movement and dance services for film, advertising, publishing.A great interest for me provokes Pilobolus Creative Services department and its work in advertising communication for clients such as Hyundai, Ford, American Express (look the videos in the "Dance in advertising communication" section in the right column of the blog).
These ads are perfect starting point for creation of brand new communicative system in advertising and branding... Hope to participate this process in near future!
