iPhone apps conquered the world: the BEP 360° experience

When discussing a communication strategy for almost any brand today you will probably hear one very "innovative" suggestion: "Hey, let's create an iPhone App!"

I would say that apps for smart phones became what TV spots were ten years ago.

Here is a new app from Black Eyed Peas, a band that has a strong brand-orientated approach towards their work. And why not - in the end, music and entertainment is a business like any other business. I would even say that Will.i.am and co. are playing better Brand Managers than the someones working for big international brands.
Take a look how they promote the Black Eyed Peas brand:

Logorama - an Academy award for the World of brands

These days I was shown a short movie with Academy award 2010 in Animated short movie category. It was shown for the first time at Cannes Film Festival 2009 and opened the Sundance Film Festival 2010. Yes, I'm talking about the Art of the short movies. Key word here is Art!

But... the creators use an interesting metaphor - a world of brands and logos.
It's absolutely fascinating to follow the movie and discover all the brands presented through their logos and to observe each brand role - who are the bad guys, who are the heroes, who are the victims?
The story is fun as well. Well, in the end the world of brands falls apart and the reason is that brands destroyed each other just like in an American action movie!

I mentioned already the metaphor of the world of brands, right? Or it's not a metaphor at all? As I said it's about Art here, so Brand managers shouldn't take it personal.

Just see Logorama, search for your Lovemarks inside and think about what you've seen in the end. Also think about is it better for your brand being there as the bad guy destroying the world, as the victim killed in one second or not being in Logorama at all?

Logorama from Marc Altshuler - Human Music on Vimeo.

Who owns the Heaven - Lavazza vs. Nespresso

After the long Christmas and NYE holidays people are full of hopes and bright expectations, thinking about the essentials in life - love, friendship, happiness. Being so idealistic is a rare and good mood and if you ever felt into it I would like to ask you a simple question:

Who owns the Heaven?

Here's an epic battle: Lavazza vs. Nespresso (Yes, it's again about brands!)

Lavazza chose the divine theme long time ago...



Nespresso jumped into the Heavens as well, starting the big battle on who has the right to be in clouds (with George Clooney their army seem to be stronger, don't you think?)



Lavazza fights back with a divine smile by Julia Roberts (who was paid an incredible amount of money to play an angel without saying a word)



Another question: if brands are already in Heaven, is there forbidden field for them? Just drink an espresso and wait for the answer during 2011.