Institutional campaign for Eni with Ilana Yahav, realized by TBWA/Italia

4 or 5 years ago I saw for the first time the incredible work of Ilana Yahav, an artist drawing with sand. The video absolutely amazed me:



Now I remember her because I see her work again - this time in a commercial for Eni. It's always a good solution to use talented artists in advertising. For sure this campaign will get more "likes" because of Ilana's art. Good news for Eni and for TBWA/Italia that realized the project.

A soft spot for Nike Women campaigns

Recently people around me reminded me about my favorite campaign. It's for Nike women and my favorite contemporary female dancer Sofia Boutella is starring by coincidence.

Just to remind you how all that starter for Nike Women:



And this is how it evolved:



Respect!

Creative directors of the year: Lady Gaga for Polaroid and Will.i.am for Intel

Music artists nowadays are working in a way much wider than ever. The ones claimed as the most talented even have their new important role in the serious corporate world.

Obviously, being creative and serving corporate goals at the same time is not anymore just for advertising agencies. Creativity widens in any possible way, through every possible art form and this trend is probably about to define the new brand communication rules.

Two careers to follow up during 2011 are definitely Lady Gaga's as a Creative director for Polaroid and Will.i.am (Black Eyed Peas) as a Creative director for Intel.