Music artists nowadays are working in a way much wider than ever. The ones claimed as the most talented even have their new important role in the serious corporate world.Obviously, being creative and serving corporate goals at the same time is not anymore just for advertising agencies. Creativity widens in any possible way, through every possible art form and this trend is probably about to define the new brand communication rules.
Two careers to follow up during 2011 are definitely Lady Gaga's as a Creative director for Polaroid and Will.i.am (Black Eyed Peas) as a Creative director for Intel.
