The label is the forth example of the Art collaborations for the 150th anniversary of Campari and it's based on one of the most successful pieces of work of the Brazilian pop artist, called "A New Day".
Even if the celebrations for the brand's anniversary were back in 2010, a year later we saw the label of Romero Britto all over the world, after the big success it had in Brazil last year. That's also the idea behind this campaign, as Campari guys say - to make Art accessible to everyone (even when you're having a drink).
As for me, the concept is warmly welcomed.
And if it still around 30 degrees C where you are (as it is in Sofia), maybe you can go for a refreshing drink with friends tonight.
Why not even for something Campari based... a Negroni?
