Nowadays in advertising content is king, we all know that. So good storytelling is more than welcomed. And 'fairytelling' too.
Here an example: FedEx introduces its sustainability solutions with a fairytale-like cute ad.
It's a story about a shipping giant that befriends a forest...
Friday, 9 December 2011
Friday, 2 December 2011
What is Luck? Martini answers in its new commercial
Going through the newest and most interesting examples of content in advertising for the last week, I just can't skip this 2 minutes black&white retro ad by Martini, part of their 'Luck is an Attitude' campaign.
Nice execution with a little twist in the end of the story; for me that makes the last 15 seconds the best part.
Nice execution with a little twist in the end of the story; for me that makes the last 15 seconds the best part.
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