Friday, 9 December 2011

Enchanted forest - fairytale by... FedEx

Nowadays in advertising content is king, we all know that. So good storytelling is more than welcomed. And 'fairytelling' too.
Here an example: FedEx introduces its sustainability solutions with a fairytale-like cute ad.
It's a story about a shipping giant that befriends a forest...


Better world in motion | Desenvolvido por EMPORIUM DIGITAL