Unleash your fingers, with Samsung Galaxy S2

The creative solution of the commercial for Samsung Galaxy S2 phone turns around a dancer with fast fingers and geometry - I just can't skip sharing it:



The video is already viral for dancers and choreographers. I'm not sure they care about the product but I'm positive that it will be their inspiration for the next work-out in the dance hall. And who knows, the Galaxy S2 might be their next choice also in the phone store, just because they have fast and supple fingers!

Mercedes-Benz shows the new M-class in a witty short movie

Mercedes-Benz's communication is becoming more interesting lately. Here's the latest short movie promoting the new M-class:



The lesson: never use the same packaging for all the presents... or start saving money to face the challenge with a M-class.

Le club Perrier - the more people who watch, the hotter the party

The French water brand Perrier started a new type of interactivity campaign with a video on YouTube, uploaded a week ago.

The idea is simple and brilliant at the same time: the more people watch the video, the more parts of it are being unlocked.

After a week, at the moment I checked it out, it had 1 011 396 views, 3 levels had been unlocked and still 3 more to go. Looks like very good approach to go viral.





















The only weak point here is the story told in the video - sexy, sweating, hot nightlife and water? Being sexy is an old trick that always works in advertising but this time the audience seems to be a bit negative (check out the comments on Perrier's YouTube channel), and some people didn't even realize that's water! (Here my favorite quote: "Its water! lol i thought this was beer haha disapointed, but this still looks chillin =P")

Now, check it out by yourself, and share it if you want to help unlocking the final part of the video: Perrier YouTube channel

Dirt Devil or what happens if you use tons of creativity in advertising a vacuum cleaner

Who says that a vacuum cleaner is not exciting product? Here how this one made the difference:

Dirt Devil-The Exorcist from MrPrice2U on Vimeo.

The new movie by Karl Lagerfeld: does this tale really feel like chanel?

A week ago appeared a short movie by Karl Lagerfeld that promotes the Chanel Cruise collection 2012.

As much as I admire and respect the artistic genius of Mr. Lagerfeld, I really don't have the Chanel feeling when watching this movie... Bored hysterical and perverted rich ladies that are so lonely and miserable - is that the Chanel world? Even with all the beauty and the fairytale, I am not convinced. It's just not my idea of this brand but, of course, I might be wrong.

Here's the movie, watch it and if you love it and think it represents what Chanel is about, let me know or even try to make me like it as well.

The Tale Of A Fairy - FULL VERSION HD - English Version from germaine dulac on Vimeo.

Converse/the canvas experiment reminds us of the good old All star sneakers

The Canvas Experiment is what Converse came up with to remind us about the brand and to face the recent activity of the big players Nike and Adidas.
What is the Canvas Experiment about: 480 Converse Chuck Taylor All Star: 4 meters high, 5 meters wide, 400kg of canvas, rubber, and wire - a huge screen in the Converse stores in Paris and Berlin... here are the experiments till now:

Google celebrates Marta Graham's birthday

Today the Google icon is dancing. The reason is the 117th birthday of the legendary Martha Graham - the one that revolutionized the world of dance.

Here's the Google animation - you can enjoy it on YouTube not only today:

MTV Brazil "pops"

How many balloons you have to "pop" to create one-minute animation and how fast you have to do it to represent the motion effect? Here is the answer, by MTV Brazil:

"Inspired by Iceland" campaign makes people dance

Promoting Iceland as a tourist destination by "Inspired by Iceland" campaign is fun and makes people dance. Take a look:

Inspired by Iceland Video from Inspired By Iceland on Vimeo.

Thanks for sharing, Bas!

The music box, by Daniel Cloud Campos

It's time to go back to the genius art called dance in its pure manifestation - no commercial purpose, no brand or advertising campaign behind it.

Here is a short movie by one of the best dancers worldwide nowadays - Daniel Cloud Campos. But be careful, "only those who listen can hear"... Check it out by yourself:

The PRADA Dance

Prada is a fashion brand with very distinctive artsy personality. That's also shown in their communication.

The Spring/Summer 2011 campaign is a great example how this brand keeps its consistent image. Just imagine Prada was a dance - it would look like that:

The Samsonite acrobat commercial - made in Italy

Some days ago I visited an Italian advertising agency named "Hi! Comunicazione"... As I didn't hear the name before I did a small research on their work and found something I liked - the Samsonite Cosmolite commercial:



To be honest, Italian agencies are not on the top of my list with Favorites, but this case made me consider the potential of every creative team, no matter where are they from or how big are they.