Dirt Devil or what happens if you use tons of creativity in advertising a vacuum cleaner

Who says that a vacuum cleaner is not exciting product? Here how this one made the difference:

Dirt Devil-The Exorcist from MrPrice2U on Vimeo.

The new movie by Karl Lagerfeld: does this tale really feel like chanel?

A week ago appeared a short movie by Karl Lagerfeld that promotes the Chanel Cruise collection 2012.

As much as I admire and respect the artistic genius of Mr. Lagerfeld, I really don't have the Chanel feeling when watching this movie... Bored hysterical and perverted rich ladies that are so lonely and miserable - is that the Chanel world? Even with all the beauty and the fairytale, I am not convinced. It's just not my idea of this brand but, of course, I might be wrong.

Here's the movie, watch it and if you love it and think it represents what Chanel is about, let me know or even try to make me like it as well.

The Tale Of A Fairy - FULL VERSION HD - English Version from germaine dulac on Vimeo.

Converse/the canvas experiment reminds us of the good old All star sneakers

The Canvas Experiment is what Converse came up with to remind us about the brand and to face the recent activity of the big players Nike and Adidas.
What is the Canvas Experiment about: 480 Converse Chuck Taylor All Star: 4 meters high, 5 meters wide, 400kg of canvas, rubber, and wire - a huge screen in the Converse stores in Paris and Berlin... here are the experiments till now:

Google celebrates Marta Graham's birthday

Today the Google icon is dancing. The reason is the 117th birthday of the legendary Martha Graham - the one that revolutionized the world of dance.

Here's the Google animation - you can enjoy it on YouTube not only today:

MTV Brazil "pops"

How many balloons you have to "pop" to create one-minute animation and how fast you have to do it to represent the motion effect? Here is the answer, by MTV Brazil:

"Inspired by Iceland" campaign makes people dance

Promoting Iceland as a tourist destination by "Inspired by Iceland" campaign is fun and makes people dance. Take a look:

Inspired by Iceland Video from Inspired By Iceland on Vimeo.

Thanks for sharing, Bas!

The music box, by Daniel Cloud Campos

It's time to go back to the genius art called dance in its pure manifestation - no commercial purpose, no brand or advertising campaign behind it.

Here is a short movie by one of the best dancers worldwide nowadays - Daniel Cloud Campos. But be careful, "only those who listen can hear"... Check it out by yourself:

The PRADA Dance

Prada is a fashion brand with very distinctive artsy personality. That's also shown in their communication.

The Spring/Summer 2011 campaign is a great example how this brand keeps its consistent image. Just imagine Prada was a dance - it would look like that:

The Samsonite acrobat commercial - made in Italy

Some days ago I visited an Italian advertising agency named "Hi! Comunicazione"... As I didn't hear the name before I did a small research on their work and found something I liked - the Samsonite Cosmolite commercial:



To be honest, Italian agencies are not on the top of my list with Favorites, but this case made me consider the potential of every creative team, no matter where are they from or how big are they.

Institutional campaign for Eni with Ilana Yahav, realized by TBWA/Italia

4 or 5 years ago I saw for the first time the incredible work of Ilana Yahav, an artist drawing with sand. The video absolutely amazed me:



Now I remember her because I see her work again - this time in a commercial for Eni. It's always a good solution to use talented artists in advertising. For sure this campaign will get more "likes" because of Ilana's art. Good news for Eni and for TBWA/Italia that realized the project.

A soft spot for Nike Women campaigns

Recently people around me reminded me about my favorite campaign. It's for Nike women and my favorite contemporary female dancer Sofia Boutella is starring by coincidence.

Just to remind you how all that starter for Nike Women:



And this is how it evolved:



Respect!

Creative directors of the year: Lady Gaga for Polaroid and Will.i.am for Intel

Music artists nowadays are working in a way much wider than ever. The ones claimed as the most talented even have their new important role in the serious corporate world.

Obviously, being creative and serving corporate goals at the same time is not anymore just for advertising agencies. Creativity widens in any possible way, through every possible art form and this trend is probably about to define the new brand communication rules.

Two careers to follow up during 2011 are definitely Lady Gaga's as a Creative director for Polaroid and Will.i.am (Black Eyed Peas) as a Creative director for Intel.