Stop motion - the art of expressing actions with no moves

Freeze!
Catching actions and moving objects in photography is provocative objective and always interesting task. Stop motion, though, can be used in many ways. Sometimes even you can tell more with no motion than with a hundred movements.

This tool is used in art, especially in dance, to point out something, to create opposites, to impress in a different way. Dancers who are able to express a message with no motion, creating tension just standing still are appreciated as the best performers on stage.

Why not using this tool in advertising? Someone do. A good example is the Campari Orange Passion Spot - watch it and think about the exact action which is shown with this stop motion. An original strong atmosphere created using a different way to express an action leads to good results for Campari perception.