This spring was released the new Armani fragrance for women Acqua di Gioia. Another new fragrance, one of many. What makes the difference?The communication campaign concept goes a bit further than showing beautiful model posing for a picture (it's not that the model is not beautiful, Emily Di Donato is absolutely amazing here). The videos create a dream, a world dedicated to Acqua di Gioia, where nature and woman go together, supported by elements as rainwater, sea, green forests on islands, as Armani team declares.
The final touch is added by the music in the videos!
The result - seems that it made a difference in this year's new fragrances campaigns. Check it yourself and enjoy the 5 videos, shared by Armani in Series on YouTube!
