Do you remember Vespa? Yes, the Italian scooter legend...
We all heard the story of trends which come back from the past. There is a fresh example in automotive industry. Inspired by the economical crisis maybe and the aim being more practical now, leaving our cars at home, the trend of scooters as a transport in big cities returns!
We have two competitors with the similar concept for the automotive fair in Paris 2010 - Smart vs. Mini with scooters powered by electric motor:
Smart (Mercedes-Benz)
MINI (BMW)Which one gonna be more successful? Is it possible to stand out in front of the famous Vespa in this market at all? Let's wait for the result...
