ABCDance cards - communication campaign made in Shanghai

There's an interesting entree in the short list of London International Awards 2010, a festival celebrating ideas in the communications world 25 years already.

It's a campaign promoting infant milk formula in both educational and entertaining way. It tells mothers that they can easily develop the brain activity of their children in harmony using the letters from the English alphabet and making children dance it!

Take a look at the official video of this entree directly on the London International Awards web-site by clicking here.