Tuesday, 9 November 2010

Dance transmits a brand philosophy for Tod's

Sometimes brands try to tell their stories using different art forms. Is it a good way? Yes!

Art form such as dance could transmit a strong idea or create a metaphor of a brand personality using emotional message and at the same time be based on rational strategic concept.
Results can be surprisingly good.

A cooperation between Tod's shoe brand and theater La Scala - Milan is an intersting exaple on how it works.

Better world in motion | Desenvolvido por EMPORIUM DIGITAL