Monday, 6 December 2010

Art engages. This time for MINI

The graphic artists from Rinpa Eshidan (Japan) were asked to paint a MINI car in Tokyo. They got inspired from the idea behind MINI as a brand and gave their best for the project. The result is a captivating mobile artwork. Yes - Art, not Advertising!

In near future I expect more and more projects like that circulating the web as viral videos for smart brands rather than adv spots.

Better world in motion | Desenvolvido por EMPORIUM DIGITAL