The graphic artists from Rinpa Eshidan (Japan) were asked to paint a MINI car in Tokyo. They got inspired from the idea behind MINI as a brand and gave their best for the project. The result is a captivating mobile artwork. Yes - Art, not Advertising!
In near future I expect more and more projects like that circulating the web as viral videos for smart brands rather than adv spots.
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Our world is a stage and the ones who perform the most are brands and products!
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About me
- Rositsa Paunova
- Master in Brand management and advertising communication, idealist and explorer searching the meaning and believing in the evolution of the world and human nature. Interested in branding, advertising, marketing, PR, management, design, dance, art, psychology and anything meaningful! Founder of Rosey's mark (www.roseysmark.com).
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