During the last two years luxury fashion brands like to create touching short movies aiming to strengthen the brands giving them emotional human aspect. That trend in the communication of luxury fashion brands is maybe related to their ambitions to conquer bigger market going a bit more mass market and leaving behind the glamorous image turned once only around rich and famous but still saving the magic and the dream behind the brand.
Is that assumption true?
Let's search for an answer in the latest short movie released on-line for Dior:
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Our world is a stage and the ones who perform the most are brands and products!
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About me
- Rositsa Paunova
- Master in Brand management and advertising communication, idealist and explorer searching the meaning and believing in the evolution of the world and human nature. Interested in branding, advertising, marketing, PR, management, design, dance, art, psychology and anything meaningful! Founder of Rosey's mark (www.roseysmark.com).
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