Friday, 22 July 2011

'What is Juke?' or the importance of naming

How and why companies are choosing the names of their products might be an important issue especially when a single name provokes controversial associations.

Here an example. Tell me, what's Juke?

Answer 1: Pff, it's the new Nissan model, of course! The car is awesome, look:

Answer 2: It's a phone by Samsung. I was using it a couple of years ago, nice one. Here it is:

Well, I'm confused. Why would Nissan choose a name for their new car that was associated with a phone just a couple of years ago? Is it on purpose (if yes, why?) or it's just a coincidence as someone didn't do enough research during the naming process? Too many questions, still looking for the answers.

Better world in motion | Desenvolvido por EMPORIUM DIGITAL