Showing posts with label naming. Show all posts
Showing posts with label naming. Show all posts

Friday, 22 July 2011

'What is Juke?' or the importance of naming

How and why companies are choosing the names of their products might be an important issue especially when a single name provokes controversial associations.

Here an example. Tell me, what's Juke?

Answer 1: Pff, it's the new Nissan model, of course! The car is awesome, look:



Answer 2: It's a phone by Samsung. I was using it a couple of years ago, nice one. Here it is:



Well, I'm confused. Why would Nissan choose a name for their new car that was associated with a phone just a couple of years ago? Is it on purpose (if yes, why?) or it's just a coincidence as someone didn't do enough research during the naming process? Too many questions, still looking for the answers.
 

Better world in motion | Desenvolvido por EMPORIUM DIGITAL