The charm of 'behind the scenes' videos and how Chanel uses it

I've always liked the 'behind the scenes' videos as a supporting system to a campaign, especially when well done.

Here two of the latest examples by Chanel, a brand I find perfected in communication as much as perfected in fashion.

Here comes 'Anarchy', a graphic novel by Axe

Here is the first post for 2012. While some people are waiting for the end of the world as we know it, Axe, accidentally or not, is launching a new campaign on 10th of January. It's called Axe Anarchy, a graphic novel. Actually it's a crowdsourced comic book - an idea I really like.



Looks promising but let's wait and see what plot will come up with the Axe fans...

Enchanted forest - fairytale by... FedEx

Nowadays in advertising content is king, we all know that. So good storytelling is more than welcomed. And 'fairytelling' too.
Here an example: FedEx introduces its sustainability solutions with a fairytale-like cute ad.
It's a story about a shipping giant that befriends a forest...

What is Luck? Martini answers in its new commercial

Going through the newest and most interesting examples of content in advertising for the last week, I just can't skip this 2 minutes black&white retro ad by Martini, part of their 'Luck is an Attitude' campaign.
Nice execution with a little twist in the end of the story; for me that makes the last 15 seconds the best part.

Disney Magic in NYC, brought by Mickey

Disney is the ultimate expert in creating Magic. Here's one more example - the augmented reality experience on Times Square, NYC.



With Mickey Mouse and co this year's winter holidays mood is already set. Thanks, #DisneyMemories.

Thought of You. Danced. Animated.

This is a bit dated already but I found it just today and can't stop myself sharing it. A beatiful short animation movie, by Motion Graphics showing the possibilities for collaboration between artists:



And behind the scenes:


Thought of You - Behind the Scenes Preview - ROUGH CUT from Cambell Christensen on Vimeo.

The story that made a coffee bean smile, Dhjana by Nespresso

This week I found by chance the Dhjana web-site promoting a Limited Edition of Nespresso as part of its Sustainable Quality Program.

It's worth sharing especially because of the creative solution I find lovely both in terms of copywriting and visualisation.

Check it out here, on the Dhjana website.

I would advise not to skip the intro and then start with watching the short movie before exploring the whole site.

As for Nespresso's project, it made smile not just the coffee beans but also me. Good luck to Dhjana!

Pirelli celebrates a successful F1 season with Dance Attack in Milan

Here's a very well executed Dance based piece of content by Pirelli, dedicated to the successful season of the Pzero tires in Formula 1:



Putting together the nice look over Milan's city center, the attractive dance performance (considering also the successful choice of costumes), and the music background choice I wouldn't be surprised if that  becomes the next example of Viral video on YouTube.

Special thanks to Cata and her cool and always up-to-date  cooladsniceart blog (my source of information for this post).

Cereals are good for children and... make them dance

It's Saturday, time for breakfast and some dance moves.
Here's the new advert for the UK cereals brand Weetabix, starring the 9-year old street dancer Arizona Snow:



Great performance by Arizona, impressive routine by the teddy bears. Here how all that was made possible:

Summer memories or the Art labels of Campari

It's mid-September, so time to say goodbye to the summer days and long evenings with cocktails... which reminds me of a bottle label that was around these summer months: Campari Limited edition by Romero Britto.

The label is the forth example of the Art collaborations for the 150th anniversary of Campari and it's based on one of the most successful pieces of work of the Brazilian pop artist, called  "A New Day".

Even if the celebrations for the brand's anniversary were back in 2010, a year later we saw the label of Romero Britto all over the world, after the big success it had in Brazil last year. That's also the idea behind this campaign, as Campari guys say - to make Art accessible to everyone (even when you're having a drink).
As for me, the concept is warmly welcomed.

And if it still around 30 degrees C where you are (as it is in Sofia), maybe you can go for a refreshing drink with friends tonight.

Why not even for something Campari based... a Negroni?

Dancing hamsters drive the new Kia Soul

Do you remember the hamsters driving Kia Soul back in 2010? No matter the answer, you have to see them do the dance now (dancing was quite appropriate as the commercial was shown during the MTV VMAs):



Pretty nice performance, hamsters, well done! And the back-up dancers the robots are doing good too. Although I'm not sure you convinced me to have a ride with your preferred vehicle, the Kia Soul crossover.

The Art of Parkour and the mastery of RedBull in branded content

The last parkour video for RedBull (Turkey) is everything that makes a piece of branded content amazing: the master performance of Ryan Doyle, his philosophy of parkour as art expression, the great cinematographic work and the cultural context of Mardin, Turkey.

All that makes the video absolutely beautiful and, last but not least, makes me smile surprised and say "wow" when pigeons do back-flips with Ryan!