T-Mobile seems to be one of the world-known brands which uses the dance communication system for its commercial strategy during year 2009.After the special T-Mobile Dance, which says "Life's for sharing" and was realized more like online campaign, in August 2009 appeared new TV spot for the T-Mobile presentation of Sidekick LX with 3G. It shows street dancers whose extraordinary moves are compared to the new phone model Sidekick.
The main idea is represented pretty well in two versions:
- long 60 sec. spot
- short 30 sec. spot
Realization: Agency Publicis Seattle
Country: USA
