This is a bit dated already but I found it just today and can't stop myself sharing it. A beatiful short animation movie, by Motion Graphics showing the possibilities for collaboration between artists:
And behind the scenes:
Thought of You - Behind the Scenes Preview - ROUGH CUT from Cambell Christensen on Vimeo.
Monday, 14 November 2011
Sunday, 16 October 2011
The story that made a coffee bean smile, Dhjana by Nespresso
This week I found by chance the Dhjana web-site promoting a Limited Edition of Nespresso as part of its Sustainable Quality Program.
It's worth sharing especially because of the creative solution I find lovely both in terms of copywriting and visualisation.
Check it out here, on the Dhjana website.
I would advise not to skip the intro and then start with watching the short movie before exploring the whole site.
As for Nespresso's project, it made smile not just the coffee beans but also me. Good luck to Dhjana!
It's worth sharing especially because of the creative solution I find lovely both in terms of copywriting and visualisation.
Check it out here, on the Dhjana website.
I would advise not to skip the intro and then start with watching the short movie before exploring the whole site.
As for Nespresso's project, it made smile not just the coffee beans but also me. Good luck to Dhjana!
Tuesday, 11 October 2011
Pirelli celebrates a successful F1 season with Dance Attack in Milan
Here's a very well executed Dance based piece of content by Pirelli, dedicated to the successful season of the Pzero tires in Formula 1:
Putting together the nice look over Milan's city center, the attractive dance performance (considering also the successful choice of costumes), and the music background choice I wouldn't be surprised if that becomes the next example of Viral video on YouTube.
Special thanks to Cata and her cool and always up-to-date cooladsniceart blog (my source of information for this post).
Putting together the nice look over Milan's city center, the attractive dance performance (considering also the successful choice of costumes), and the music background choice I wouldn't be surprised if that becomes the next example of Viral video on YouTube.
Special thanks to Cata and her cool and always up-to-date cooladsniceart blog (my source of information for this post).
Saturday, 17 September 2011
Cereals are good for children and... make them dance
It's Saturday, time for breakfast and some dance moves.
Here's the new advert for the UK cereals brand Weetabix, starring the 9-year old street dancer Arizona Snow:
Great performance by Arizona, impressive routine by the teddy bears. Here how all that was made possible:
Here's the new advert for the UK cereals brand Weetabix, starring the 9-year old street dancer Arizona Snow:
Great performance by Arizona, impressive routine by the teddy bears. Here how all that was made possible:
Friday, 16 September 2011
Summer memories or the Art labels of Campari
It's mid-September, so time to say goodbye to the summer days and long evenings with cocktails... which reminds me of a bottle label that was around these summer months: Campari Limited edition by Romero Britto.
The label is the forth example of the Art collaborations for the 150th anniversary of Campari and it's based on one of the most successful pieces of work of the Brazilian pop artist, called "A New Day".
Even if the celebrations for the brand's anniversary were back in 2010, a year later we saw the label of Romero Britto all over the world, after the big success it had in Brazil last year. That's also the idea behind this campaign, as Campari guys say - to make Art accessible to everyone (even when you're having a drink).
As for me, the concept is warmly welcomed.
And if it still around 30 degrees C where you are (as it is in Sofia), maybe you can go for a refreshing drink with friends tonight.
Why not even for something Campari based... a Negroni?
The label is the forth example of the Art collaborations for the 150th anniversary of Campari and it's based on one of the most successful pieces of work of the Brazilian pop artist, called "A New Day".
Even if the celebrations for the brand's anniversary were back in 2010, a year later we saw the label of Romero Britto all over the world, after the big success it had in Brazil last year. That's also the idea behind this campaign, as Campari guys say - to make Art accessible to everyone (even when you're having a drink).
As for me, the concept is warmly welcomed.
And if it still around 30 degrees C where you are (as it is in Sofia), maybe you can go for a refreshing drink with friends tonight.
Why not even for something Campari based... a Negroni?
Friday, 2 September 2011
Dancing hamsters drive the new Kia Soul
Do you remember the hamsters driving Kia Soul back in 2010? No matter the answer, you have to see them do the dance now (dancing was quite appropriate as the commercial was shown during the MTV VMAs):
Pretty nice performance, hamsters, well done! And the back-up dancers the robots are doing good too. Although I'm not sure you convinced me to have a ride with your preferred vehicle, the Kia Soul crossover.
Pretty nice performance, hamsters, well done! And the back-up dancers the robots are doing good too. Although I'm not sure you convinced me to have a ride with your preferred vehicle, the Kia Soul crossover.
Friday, 26 August 2011
The Art of Parkour and the mastery of RedBull in branded content
The last parkour video for RedBull (Turkey) is everything that makes a piece of branded content amazing: the master performance of Ryan Doyle, his philosophy of parkour as art expression, the great cinematographic work and the cultural context of Mardin, Turkey.
All that makes the video absolutely beautiful and, last but not least, makes me smile surprised and say "wow" when pigeons do back-flips with Ryan!
All that makes the video absolutely beautiful and, last but not least, makes me smile surprised and say "wow" when pigeons do back-flips with Ryan!
Thursday, 4 August 2011
Gulp. Nokia returns, with the world's largest stop motion animation
Just when everybody were thinking (not without a reason) that Nokia is dramatically left behind its competitors, we see Gulp. The world's largest stop-motion animation (confirmed by Guinness records) and it's done with the Nokia N8 camera.
After I saw it, I can't think about anything but positive comments:
using the stop-motion animation art form to promote the phone camera features - nice;
breaking a Guinness record with it - even nicer;
plus, it's summer time, everybody think about sand and sea so watching the animation definitely makes us smile - here's a nice seasonal effect.
And finally, my personal association about the fisherman character - reminds me of the adventures of Pinocchio and Geppetto in the whale. Nice!
So, obviously Nokia is coming back and they chose the right partners for their communication (Gulp is a short film created by Sumo Science and Aardman).
After I saw it, I can't think about anything but positive comments:
using the stop-motion animation art form to promote the phone camera features - nice;
breaking a Guinness record with it - even nicer;
plus, it's summer time, everybody think about sand and sea so watching the animation definitely makes us smile - here's a nice seasonal effect.
And finally, my personal association about the fisherman character - reminds me of the adventures of Pinocchio and Geppetto in the whale. Nice!
So, obviously Nokia is coming back and they chose the right partners for their communication (Gulp is a short film created by Sumo Science and Aardman).
Thursday, 28 July 2011
Video Dance Messenger! That's how Google finally made me install Chrome
Google's browser is out there for a lot of time already but I never got a reason to install it, plus I always found their campaigns a bit agressive, forcing you to install the browser "for better experince". So, I decided 'I'm not installing another browser unless you give me a damn good reason!'
Well, the one I saw today made me finally go for Chrome just to try the Video Dance Messenger, especially when it turns out to be a collaboration of Google and Ok Go with Pilobolus (I have a soft spot for this dance company and I'm following their projects for years).
As a result, here's my personal Video Dance Message: http://www.allisnotlo.st/videoend_en.html?mid=mxSpEfhwHUz
Friday, 22 July 2011
'What is Juke?' or the importance of naming
How and why companies are choosing the names of their products might be an important issue especially when a single name provokes controversial associations.
Here an example. Tell me, what's Juke?
Answer 1: Pff, it's the new Nissan model, of course! The car is awesome, look:
Answer 2: It's a phone by Samsung. I was using it a couple of years ago, nice one. Here it is:
Well, I'm confused. Why would Nissan choose a name for their new car that was associated with a phone just a couple of years ago? Is it on purpose (if yes, why?) or it's just a coincidence as someone didn't do enough research during the naming process? Too many questions, still looking for the answers.
Here an example. Tell me, what's Juke?
Answer 1: Pff, it's the new Nissan model, of course! The car is awesome, look:
Answer 2: It's a phone by Samsung. I was using it a couple of years ago, nice one. Here it is:
Well, I'm confused. Why would Nissan choose a name for their new car that was associated with a phone just a couple of years ago? Is it on purpose (if yes, why?) or it's just a coincidence as someone didn't do enough research during the naming process? Too many questions, still looking for the answers.
Thursday, 14 July 2011
Morris Lessmore - the game changing app
I never thought that an app would make me wanna buy the new iPad just so that I can install the application itself. But it happened.
Here's a teaser video for one of the latest apps you can find for your iPad on the AppStore. It's absolutely stunning both in terms of visualization and technical innovation.
Great work by Moonbot Studios.
Here's a teaser video for one of the latest apps you can find for your iPad on the AppStore. It's absolutely stunning both in terms of visualization and technical innovation.
The Fantastic Flying Books of Mr. Morris Lessmore iPad App Trailer from Moonbot Studios on Vimeo.
Great work by Moonbot Studios.
Monday, 11 July 2011
Dip Desperado: an epic story by Doritos
The new Doritos ad in UK looks more like a short movie than like an ad and people love it.
Check out the story of Esteban Ortega told in 2 minutes:
You liked it and wanna try if you have Esteban's skills? Try the Facebook game following the link here (it didn't work out for me being outside UK but it should, so you can still give it a try wherever you are but be prepared to get an Error screen as well).
The game is available also as an app for iphone and android mobiles.
Check out the story of Esteban Ortega told in 2 minutes:
You liked it and wanna try if you have Esteban's skills? Try the Facebook game following the link here (it didn't work out for me being outside UK but it should, so you can still give it a try wherever you are but be prepared to get an Error screen as well).
The game is available also as an app for iphone and android mobiles.
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