Don't imitate... originate / "Like Mike"

Here is something witty and beautiful. "Like Mike" - a short movie by the very talented dancer, choreographer and lately a director, Daniel Cloud Campos. I just love the way the message gets through. I have nothing more to say, so just watch it:

How brands use YouTube channels a.k.a. content is still king

Recently I've been discussing with some young and smart entrepreneurs the usage of YouTube channels for brands, and more specifically, how to make that channel work for them.
In my humble opinion there is only one thing that matters and it's called Content. Yes, content is still king. So what you can do is to try your best and produce the best content possible, according to what 'best' means to your brand and your audience.

Here an example that is related to my favorite type of content (which obviously, going through the content of this blog, is related to dance and art projects). That's the latest video by Louis Vuitton:



If that's the type of content you find good as well, check out the Louis Vuitton channel.

Love note on a cupcake and other sweet ideas for Valentine's day

Ok, it's time for a hidden, locally based gem. This post comes straight from the central streets of Sofia, from a charming cupcake bakery called Take a Cake.

Their Valentine's day initiative is called Cupcake Art - a project in collaboration with artists.

In brief, the designs are printed on waffles paper (yes, you can eat it) and put on six cupcakes. That's how you get your festive box of 6 originally designed cupcakes, and with a post card inside (this one is not eatable so your love note lasts).

Isn't that the sweetest idea for a Valentine's gift?

The charm of 'behind the scenes' videos and how Chanel uses it

I've always liked the 'behind the scenes' videos as a supporting system to a campaign, especially when well done.

Here two of the latest examples by Chanel, a brand I find perfected in communication as much as perfected in fashion.

Here comes 'Anarchy', a graphic novel by Axe

Here is the first post for 2012. While some people are waiting for the end of the world as we know it, Axe, accidentally or not, is launching a new campaign on 10th of January. It's called Axe Anarchy, a graphic novel. Actually it's a crowdsourced comic book - an idea I really like.



Looks promising but let's wait and see what plot will come up with the Axe fans...

Enchanted forest - fairytale by... FedEx

Nowadays in advertising content is king, we all know that. So good storytelling is more than welcomed. And 'fairytelling' too.
Here an example: FedEx introduces its sustainability solutions with a fairytale-like cute ad.
It's a story about a shipping giant that befriends a forest...

What is Luck? Martini answers in its new commercial

Going through the newest and most interesting examples of content in advertising for the last week, I just can't skip this 2 minutes black&white retro ad by Martini, part of their 'Luck is an Attitude' campaign.
Nice execution with a little twist in the end of the story; for me that makes the last 15 seconds the best part.

Disney Magic in NYC, brought by Mickey

Disney is the ultimate expert in creating Magic. Here's one more example - the augmented reality experience on Times Square, NYC.



With Mickey Mouse and co this year's winter holidays mood is already set. Thanks, #DisneyMemories.

Thought of You. Danced. Animated.

This is a bit dated already but I found it just today and can't stop myself sharing it. A beatiful short animation movie, by Motion Graphics showing the possibilities for collaboration between artists:



And behind the scenes:


Thought of You - Behind the Scenes Preview - ROUGH CUT from Cambell Christensen on Vimeo.

The story that made a coffee bean smile, Dhjana by Nespresso

This week I found by chance the Dhjana web-site promoting a Limited Edition of Nespresso as part of its Sustainable Quality Program.

It's worth sharing especially because of the creative solution I find lovely both in terms of copywriting and visualisation.

Check it out here, on the Dhjana website.

I would advise not to skip the intro and then start with watching the short movie before exploring the whole site.

As for Nespresso's project, it made smile not just the coffee beans but also me. Good luck to Dhjana!

Pirelli celebrates a successful F1 season with Dance Attack in Milan

Here's a very well executed Dance based piece of content by Pirelli, dedicated to the successful season of the Pzero tires in Formula 1:



Putting together the nice look over Milan's city center, the attractive dance performance (considering also the successful choice of costumes), and the music background choice I wouldn't be surprised if that  becomes the next example of Viral video on YouTube.

Special thanks to Cata and her cool and always up-to-date  cooladsniceart blog (my source of information for this post).

Cereals are good for children and... make them dance

It's Saturday, time for breakfast and some dance moves.
Here's the new advert for the UK cereals brand Weetabix, starring the 9-year old street dancer Arizona Snow:



Great performance by Arizona, impressive routine by the teddy bears. Here how all that was made possible: